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Dojížďka obyvatel za nákupy zboží denní potřeby
Večeřová, Vendula
The diploma thesis deals with the commuting of residents for shopping for daily necessities. The aim was to identify the practices of the residents of selected rural municipalities in the South Moravivan region when making purchases. Three municipalities of different sizes were chosen for the research. The research was based on a questionnaire survey among residents of selected municipalities and a questuonnaire survey with representatives of municipal authorities of selected municipalities. Furthermore, a field investigation was carried out in grocery stores, which supplemented the research results. The results of this work is the finding that the respodents of the surveyed municipalities tend to use the large supermarkets located nearby to buy food. Small grocery stores are mostly used by seniors. Shopping behaviour has not changed for the majority of respondents over the past 10 years.
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Slow fashion a nákupné rozhodovanie spotrebiteľa
Dadejová, Natália
Dadejová, N. Slow fashion and consumer purchasing decisions. Diploma thesis. Brno: Mendel University in Brno, 2023. The diploma thesis examines the key factors and motives that influence a consumer's decision to behave sustainably in the fashion market. The goal of the thesis was to design an appropriate communication strategy aimed at increasing awareness and approach towards Slow Fashion. The theoretical part reflects the basic terminology and relevant literature, which served as a starting point for the application of the findings in practice. The own work focuses on a deeper analysis of the current state of the textile and clothing industry and the Slow Fashion phenomenon in the Czech Republic. Based on the obtained results of qualitative and quantitative research, data summarization was carried out, which provided the necessary results for the design of adequate marketing communication through the STDC model.
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Marketing research of purchasing behaviour of sportsmen during the Covid-19 pandemics
Večlová, Barbora ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing research on purchasing behaviour of athletes during Covid-19 pandemic Objectives: The main objective of this bachelor thesis is to find out, how Covid-19 pandemic affected purchasing behaviour of athletes and their sports activity. It also analyses transfer of purchasing of sports products and transfer of sports activities to the online. Methods: In this bachelor thesis is used a quantitative research method, specifically an electronic method of questioning. Based on its results are compared two periods: one year period before the beginning of illness Covid-19 in the Czech Republic and one year period after the beginning of illness Covid-19 in the Czech Republic. Results: Based on the data obtained from the questionnaire survey, it was described how the purchasing behaviour and sports activity of the respondents changed due to the Covid-19 pandemic. Detailed results are described in the chapter called Results. The results of this bachelor thesis can help companies adapt their business to this new market situation. Keywords: purchasing behaviour, athletes, sports products, pandemic, Covid-19, marketing research
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The purchasing behavior of customers of consumer cooperative COOP Hlinsko
Obolecká, Anna ; Chylíková, Hana (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis focuses on the purchasing behavior of costomers in the retail chain COOP Hlinsko. The thesis is divided into three parts - first chapter is theoretical and the second and the third are practical. The theoretical part deals with these terms: purchasing behaviour, approaches to consumer behaviour, purchasing decision process and its parts. The next part of this chapter covers marketing research and methods, which are used during this research. Second chapter aims at retail chain COOP, consumer cooperative COOP Hlinsko, private labels typical for COOP, extra services provided at the store and then it characterises researched store COOP Diskont. Practical part evaluates and interprets results of survey, which took place at mentioned store. In this chapter characteristic features of customers of the selected store and other key aspects relevant to the seller are being evaluated. These aspects are being represented for example by reason for purchase, money spent, participation in loyalty programs and customers' views on the services offered.
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Research on purchasing behaviour of runners in choosing running shoes
Němcová, Lenka ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Research on purchasing behaviour of runners in choosing running shoes Objectives: The main objective of this thesis is to identify and describe purchasing behaviour of runners in all the phases of choosing running shoes. Purchasing behaviour is therefore investigated in the phase before purchasing running shoes, when purchasing running shoes and after that as well. Methods: An online survey method through a specialized website Click4survey has been used to obtain the resulting data. A questionnaire consisting of 26 questions, which helped to determine the results and to achieve the objectives of this thesis, was created on this website. Results: Purchasing behavior of runners in choosing running shoes was described based on information obtained from the online questionnaire. Runners collect information mostly from the internet, they highlight the comfort of the running shoes and they belong rather to satisfied and loyal customers. The ascertained values have brought also other interesting findings and also have brought a new perspective on the issue of purchasing behavior and decision-making process of a very specific customer group, the runners. Key words: running shoes, runners, purchasing behaviour, marketing research
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Consumer culture of social classes in terms of food purchasing and consumption habits
Novotná, Monika ; Šafr, Jiří (advisor) ; Prudký, Libor (referee)
Consumer culture of social classes in terms of food purchasing and consumption habits Monika Novotná Abstract This work deals with historical and sociological view on the issue of grocery obtaining and consumption between the end of World War II to the present. Grocery obtaining and consumption is understood as a symbolic expression of social status in society. The work is divided into two parts. Theoretical-historical part examines how food consumption is linked to changes of social stratification. Research part of thesis builds on the theme of food consumption by examining the shopping habits in relation to social class. The main question of theoretical-historical part is whether and how food consumption, relates to social differentiation. Trend of convergence of differences in consumption and rate of consumption stratification of social classes are monitored in time series in two eras - the communist period and the period after 1989. For both periods, a secondary analysis of historical data on the consumption of specific types of food that aims to detect differences or similar trends between social classes. While in the period of communism different social strata tend to convergence their consumption, with the exception of the cooperative farmers, whose consumption is influenced by self-supplying, after...
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Holiday Purchasing Behaviour
KADLECOVÁ, Veronika
The submitted thesis analyses purchasing behaviour of consumers in holiday planning for the year 2016. The thesis is divided into six chapters. The first chapters focus on explanation of the purpose of the thesis, a hypothesis definition and methodological workflow, and important theoretical terms. In order to fulfil the purpose of the thesis, a questionnaire survey, interpretation of its results, data analysis, and hypothesis evaluation were carried out. Based on the questionnaire survey results, consumer segments in the holiday market were determined using following categories - gender, age, the highest level of education achieved and an average household monthly net income. For all determined segments, trends in purchasing behaviour were then identified resulting in recommendation for business entities offering holiday packages.
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Factors influencing consumer buying behaviour
Patka, Jan ; Sigmund, Tomáš (advisor) ; Palová, Lenka (referee)
New findings from neuroscience, psychology and marketing disciplines to a certain extent disprove existing economic postulates and bring a different view on consumer behaviour, who do not behave rationally on purchase, but act based on simplified stimuli, such as emotion or intuition. The result is the emergence of manipulative techniques, which can be used to increase the effectiveness of sales, but simultaneously can be misused for activities exceeding the ethical and legal standards. The main subject of this thesis is an analysis of these techniques with focus on their usage and effectiveness in the Internet environment. The aim is to determine the extent to which a customer can be influenced before purchasing the product or service. To achieve the goal it is necessary to describe the key areas of consumer purchase process, to explain the basic principles of human brain functioning and especially to analyze the individual methods and their application in practice. With the Internet development the issues are also reflected on the web, where the entree to the entrepreneurship is becoming much easier. In the research there are examined techniques of manipulation tested through an interactive online questionnaire and subsequently analyzed in detail. Based on the data collected, the author formulates specific recommendations. The outputs can help an average consumer in defence against the manipulation and, at the same time, it offers a clear list of methods supporting sales for organisations.
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Analysis of the impact of changes in the taxation of non-tradeable goods
Mrkvičková, Jana ; Slintáková, Barbora (advisor) ; Kučerová, Zuzana (referee)
The main goal of this thesis is to analyze the impact of changes in the taxation of non-tradeable goods. The work is focused on changes to exemption from tax on importation of goods and specifies at what goods are covered by the exemptions. Main part is dedicated to purchasing behavior of consumers on the Internet. The second part is focused on changes in the taxation of non-tradeable goods. In the final part is ananalysis of data obtained by questionnaire and confirmed or refuted hypothesis: Lowering the limit when importing goods from 150 EUR to 22 EUR interested in importing non-tradeable goods decreases, while increasing demand for non-tradeable goods from the European Union.
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